Twistshake was founded in 2014 by Vienar Roaks who found it difficult to handle baby products when he was looking after his nephew and later discovered people in his surroundings experience the same frustration. Vienar and Camillo (co-founder) interviewed 100 parents about the use and experience of the available baby products on the market at the time and what could be improved.

Our vision is to create memories that last for generations. With values such as independence, boldness, and creating memories, we want to enable better conditions for parents and children at the beginning of life. Since its start, Twistshake has grown to become a global player with over 350 employees where the focus is on building retail distribution and growing brand awareness through new consumer channels such as social media and brand ambassadors.

Today, Twistshake is a well-known brand in the baby category distributed throughout the world. Product range includes everything from baby bottles and sippy cups to strollers and textiles. Twistshake’s vision today is to become a global one stop baby brand. The strategy of combining in-store distribution with collaborations of local brand ambassadors to build brand awareness has proven to be very successful with rapid growth as a result. With new products being launched frequently the fan base of the brand grows quickly and more and more parents find the benefits of using Twistshake products in their lives. 

For media queries, please contact: 


Shammi Chung
Senior Executive, PR
Email: shammi@brandthinkasia.com
Contact: +6012-526 8640

Chermaine Lim
Executive, PR
Email: chermaine@brandthinkasia.com
Contact: +6017-988 2612